The Chinese collectivism was created upon Mao’s blueprint for modernization. This collectivism has a strong sense of authoritarianism. It was not only used for the revolution but also as a tool to transform the society, and therefore to transform humanity. Deng Xiaoping’s reform justified and recognized individuality. Entrepreneurship started to play an important role for providing chances for collectives. Social media have recently helped with the formation of a new collectivism, from creating a healthier lunch for school children to organizing a challenge track in the Gobi desert to massive volunteering.
Yu Hai is a Professor of Sociology and Research Fellow of the Nordic Centre at Fudan University. Professor Yu’s research has a clear focus on preserving local culture and wisdom. His research covers the fields of history of Western social thoughts, urban sociology, and studies community and volunteer organizations. He has published on western sociological concepts, urban sociology, community development and volunteering. He lectures at universities around the world.